FX League™ brings four elements together
Live Competitive Content
A new kind of Digital Sport with a league, cups and tournaments, plus scoring, winners and consequences.
Highlights, Debate and Analysis
Turning the results of that competitive content into conversation and narrative.
Topic Programmes - Many Voices
Topic-led football shows made from the voices of many different creators and football channels. Instead of searching around, fans can watch one programme that pulls those viewpoints together.
Live Football Programmes
Hosted shows with presenters and guests built around the biggest football topics and events.
See FX League™ in action
A short introduction to the new era of football content - structured competition and entertaining programmes.
2 minutes · Intro to FX League™
WHY FOOTBALL MEDIA IS CHANGING
Football media changed when creators and fan channels proved what audiences really want: club-first takes, real reactions, debate, humour, and analysis - delivered online, not just by broadcasters.
FX League™ marks the next era.
It takes the football culture that already exists online and adds new layers.
Combining structured competitive content as a new form of digital sport, with collaborative football programmes that bring together creators, YouTubers and online media voices around the stories fans care about.
Everything in FX League™ is built to work live - designed for interaction, participation, community, and maximum entertainment in the moment.
FX CLUBS
FX Clubs are professional football media businesses built around recognisable Premier League club identities.
Each FX Club operates independently
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Participation in the FX League™ multi-club group and competitive calendar
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Its own ownership, leadership, and operations
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A clear commercial model (sponsorships, partnerships, memberships, and other revenue streams)
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Professional Creator-Players on paid, flexible contracts that support their own channels and brands
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Its own shows, personalities, culture, and visual identity - supported by shared Group Central Services
FX Clubs create shows and entertainment around their Premier League club identity.
It also competes in leagues, cups, and tournaments inside FX League™ - a new form of digital sport built for online audiences.
HOW CONTENT WORKS IN FX LEAGUE™
FX League™ turns football content into structured competition and live programmes - built for how fans already watch online.
DIGITAL SPORT (COMPETITION)
FX Clubs form the competitive core of FX League™, competing in entertainment-led fixtures built from debate, reactions, challenges, and head-to-head shows - created online and offline.
Fixtures are scored in two ways: Clubs publish separate videos judged against each other, or appear in the same head-to-head show. Results feed into league tables, cups, and tournaments.
Invite-only competitors also feature in major events, including leading fan channels, creators, football media teams, and special guests.
LIVE FOOTBALL PROGRAMMES
FX League™ creates live football programmes focused on the real game - clubs, news, stories and talking points - not FX competition fixtures.
Everything is built to work live - designed for interaction, participation, and shared experiences.
Topic Programmes
Live shows built by bringing together clips from creators, YouTubers, and fan channels.
Hosted In-House Shows
Live programmes produced by FX League™, with presenters, guests, and contributors - designed to run daily, weekly, and monthly, and built to attract sponsors.
CREATORS IN THE FX LEAGUE™
Creators are central to everything in FX League™ - they compete, perform, and shape the shows fans come to watch.
There are two ways creators take part, built to offer real paid opportunities - not just exposure.
Creator-Players (FX Clubs)
Creator-Players sign with an FX Club and appear regularly in club shows and competitions, helping shape the voice, personality and culture of their club. Roles are paid and flexible, designed to work alongside creators’ own channels, careers and personal brands.
Creators Working with FX League™
FX League™ works with creators across shows, live programmes and major football moments. This includes presenter and host roles, guest appearances, and paid involvement in programmes and special events.
SEASON 0 — THE KICK-OFF
The first season of FX League™ - and the moment it kicks off.
Season 0 is when FX League™ begins publicly, competitively, and commercially - with real fixtures, live programmes, and its first official league table.
CONFIRMED FX CLUBS (SEASON 0)
Four clubs are already confirmed:
CityFX™
ArsenalFX™
UnitedFX™
LiverpoolFX™
Two more FX Clubs will be selected to complete the six-club league.
WHAT SEASON 0 INCLUDES
Season 0 includes:
• Weekly fixtures and competitions
• The launch of FX League™ Productions
• Sponsorships and memberships
• Live shows, tournaments, and special events
• The first public league table, trophies, and storylines
Season 0 is where FX League™ becomes real - not just an idea.
HOW FX LEAGUE™ MAKES MONEY
FX League™ is built to earn in multiple ways - not by chasing viral moments, but by turning football content into structured competition and live programmes.
These are paid experiences that fans, creators, and sponsors actively take part in - not passive views after the fact.
Memberships
Members support the league and help shape what gets made - backing fixtures and shows, and giving clear feedback on what they like and don’t.
Members hear about new opportunities first, including chances to get involved in shows, future ownership and other options as FX League™ grows.
This creates recurring revenue while content remains publicly watchable.
FX Fixtures & Content
FX League™ content is strategically designed to maximise monetisation - before it’s made and while it’s live.
Many fixtures and programmes are funded in advance by members, fans, and partners. All content is built to work live - driving participation, interaction, and revenue in the moment, not just after release.
Sponsorships & Partnerships
Brands can sponsor FX League™ at every level - from a Season 0 title partner, to matchweeks, fixtures, cups, special events, and the football programmes produced across the season.
Shows are built with sponsor-ready segments and formats, giving partners repeatable, reliable exposure - not one-off placements.
Broadcasting & Multi-Platform Distribution
FX League™ content is shared across all the main social platforms - reaching different audiences in different places with full episodes, short clips, highlights, and live shows.
This creates another income stream, because each platform can generate its own advertising and monetisation revenue - not just on the night content goes live.
Commerce & Apparel
FX League™ and its FX Clubs operate through a shared e-commerce infrastructure, working with strategic fashion and merchandise partners.
FX Clubs sell club merchandise that builds identity, culture, and community, while FX League™ creates apparel collections and collaborations. This creates revenue beyond the videos and shows.
WHERE FANS WATCH
FX League™ content lives where fans already are - across the major platforms people use every day.
FX Clubs and FX League™ content appears across platforms including YouTube, Instagram, TikTok, Facebook, podcasts, and more - with clips, shows, and live programmes shared wherever fans watch football content.
There’s no new platform or app to download. Fans can follow FX League™ content wherever they already enjoy football.
Most FX League™ content is free to watch across major social media platforms. Optional memberships give fans extra access and benefits, but there’s no cost to watch the main content.
THE CREATOR FOUNDING WINDOW
6 December 2025 → 28 February 2026
This private founding window is for creators to enter FX League™ and its six founding FX Clubs before public launch.
This is the only phase where creators can join the founding ownership group.
WHO IT’S FOR
Creators can join during this window as:
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Co-Founders (FX League™ or a founding FX Club)
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Founding Creators (early ownership-aligned creators)
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Creator Members (paid roles and programme opportunities)
WHAT IT OFFERS
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A chance to be part of the founding group behind FX League™ and its six founding FX Clubs
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Early access to paid Creator-Player roles and opportunities with FX League™ Productions
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Involvement before Season 0 - helping shape club identity, culture, and standards
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Opportunities across shows, live programmes, and edited formats built from creator clips
Creators in FX League™ are part of the structure itself.
FOUNDING INVESTMENT WINDOW (STAGE 1)
6 December 2025 → 28 February 2026
This is the first private investment stage to fund FX League™ ahead of Season 0.
Stage 1 is designed for a small group of aligned founding investors to enter early and help build the system before public launch.
WHAT STAGE 1 FUNDS
Stage 1 funding is used to build the foundations of FX League™ as a functioning system - not just content, but the structure that makes the content scalable, fair, and investable.
This funding supports:
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Operations and founding team
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Legal and governance setup
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Production and programme development
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Sponsorship, sales and partnerships work
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Early talent and creator contracts
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Central services and infrastructure
WHO IT’S FOR
Founding investors may include angel investors, strategic partners, and founding creators.
Together, this group establishes the initial ownership and governance base of FX League™ - before a public crowdfunder, fan ownership, and Season 0 launch.
This stage defines how the system is built, who helps shape it, and how value is protected as FX League™ scales.
Stage 1 is the moment FX League™ moves from vision to structure - where the foundations of a new era of football content are set by the people involved from the start.
BUILT FOR SHARED SUCCESS
FX League™ is designed so success grows with the people who make it possible.
At the heart of FX League™ is The Integrity Engine™ - the structure that protects creators, FX Clubs, members and fans, and ensures value is shared fairly across the whole federation.
This is a model built to create real wealth together, without exploitation.
Strong enough to compete commercially. Fair enough to last.